- People are motivated to set challenging targets and have the drive to exceed them. We expect people to go the extra mile and to be dissatisfied with the concept of average
- There is a healthy discontent with the status quo; our culture is marked by a restless desire to challenge the norm and by an enterprising, pioneering spirit which underpins everything we do
- People take accountability for their actions and share a sense of commitment, enthusiasm and enjoyment for what they do
- Great people work together to generate new ideas and new ways of working, where innovation is driven by our passion to constantly raise the bar
- We succeed by cutting out unnecessary bureaucracy and by focusing on adding real value
- People are recognized for strong performance and rewarded accordingly
- People have fun, but work hard at the same time!